What Is “Mental Comfort Food” and Why It’s Important During the Pandemic?

You have to provide what I refer to as “mental comfort food.” When you think of comfort food literally, it’s about having a hot bowl of soup on a cold day or a refreshing drink when you’re sweltering in the sun. Even for people who enjoy working remotely, perhaps because they like the freedom and flexibility it offers, this time can be very challenging. Their daily routines have been disrupted due to the various shutdowns and changes in their lifestyle and personal responsibilities. So, you have to make an extra effort to help these people stay focused on their work, which can give them a sense of more control over their lives through their accomplishments.

To be specific, offering “mental comfort food” involves making an extra effort to keep people connected so they can feel a part of the team. Here are some ways to make that happen:

  • Check-in more frequently. I’m not advocating micromanaging anyone — entrepreneurs don’t have the time or inclination to do that. But it’s important to let your remote teams know that you’re available. Answer their emails, messages, or phone calls in a timely manner. If you’re busy, tell them you’ll get back to them soon.

In my new book, REMOTE iT!, which is available on Amazon, I discuss a variety of other ways to motivate remote workers and additional topics to help entrepreneurs build a booming business in a virtual world.



An award-winning entrepreneur, speaker, and author.

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